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X
López, Manuela G.
4  Ergebnisse:
Buchkapitel (Print) X
englisch X
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1

Brand pages as a communication tool 

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
a state of the art and a research agenda 
Sicilia, María ; López, Manuela ; Palazón, Mariola. (2016)  - p. 169-188
Exemplar:  BB WiWi: 11a bwl 430 s/809
 
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2

WOM marketing in social media:

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
López, Manuela ; Sicilia, María ; Hidalgo-Alcázar, Carmen. (2016)  - p. 149-168
Exemplar:  BB WiWi: 11a bwl 430 s/809
 
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3

The role of e-WOM in international communication:

, In: Handbook of research on international advertising / ed. by Shintaro Okazaki
Sicilia, María ; López, Inés ; López, Manuela.. (2012)  - p. 325-350
Exemplare:  Zentrale:E02 a bwl 430/491; BB WiWi: 11a bwl 430/491a
 
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4

The impact of e-WOM 

, In: Breaking new ground in theory and practice / Shintaro Okazaki (Ed.)
determinants of influence 
Lopéz, Manuela ; Sicilia, Maria. (2011)  - p. 217-232
Exemplare:  Zentrale:E02 a bwl 430/328; BB WiWi: 11a bwl 430/328a
 
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