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Wiley international encyclopedia of marketing / editor-in-chief: Jagdish N. Sheth and Naresh K. Malhotra
Vol. 6 ,
1
International marketing:
, In:Vol. 6
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Journal of world business
2
Insights into gaining access to export financing
, In:understanding export lenders’ ideal exporter profile
Exemplare:
Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
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Journal of world business
3
A multi-level model of global decision-making
, In:developing a composite global frame-of-reference
Exemplare:
Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
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Journal of marketing research / American Marketing Association
4
The role of reciprocity in clarifying the performance payof..:
, In:Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
5
Understanding governance decisions in a partially integrate..
, In:a contingent alignment framework
Exemplare:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of world business
6
Understanding multi-level institutional convergence effects..:
, In:Exemplare:
Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
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International journal of advertising
7
Resource-advantage theory
, In:a foundation for new insights into global advertising resea...
Exemplare: Zentrale;
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Journal of world business
8
Do marketing capabilities consistently mediate effects of f..:
, In:Exemplare:
Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
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Journal of marketing / American Marketing Association
9
What does it take to get promoted in marketing academia?
, In:understanding exceptional publication productivity in the l...
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of world business
10
Governance decisions for the offshore outsourcing of new pr..:
, In:Exemplare:
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International journal of advertising
11
Sources of product information for Chinese rural consumers:
, In:Exemplare: Zentrale;
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12
Strategically employing natural channels in an emerging mar..:
Exemplar:
BB WiWi: 11a bwl 404/777-6
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Journal of world business
13
The influence of market and cultural environment factors on..
, In:a Croatian illustration
Exemplare:
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14
Examining the intricacies of promotion standardization: fac..:
Exemplar:
BB WiWi: 11a bwl 404/777-5
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Handbook of research in international marketing / ed. by Subhash C. Jain
15