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1
Research frontiers on the international marketing strategie..
China perspectives series
Exemplar:
Zentrale:E02 a bwl 419 5ua/204
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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
2
Characteristics and driving forces of China's born-global f..
, In:a multi-case study
Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
3
Price leadership or branding strategy for Chinese firms:
, In:Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
4
Chinese firms' export strategy
, In:OBM or OEM?
Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
5
The effect of overseas channel control on export performanc:
, In:Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
6
Development and main contents of international branding res..:
, In:Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
7
Antecedents and consequences of distribution adaptation and..
, In:a study of Chinese firms
Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
8
Two perspectives of international marketing
, In:standardization versus adaptation
Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
9
Main topics and research framework of Chinese firms' intern..:
, In:Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
10
Characteristics and formation mechanism of born-global firm:
, In:Exemplar:
Zentrale:E02 a bwl 419 5ua/204
?
Chinese multinationals / ed. Jean-Paul Larçon
11
International marketing strategies of Chinese multinational
, In:the experience of Bird, Haier, and TCL
Exemplar:
TB Nautik 12/2.0.4 Chi.1