?
Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
1
Marketing in the metaverse:
, In:Exemplar:
Zentrale:E02 a bwl 419/874(3)
?
Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
3
The relative importance of the different relationship platf..
, In:how has it changed from the company perspective?
Exemplar:
BB WiWi: 11a vwl 100.1/221
?
5
Collaborating with customers to innovate
conceiving and marketing products in the networking age
Exemplare:
Zentrale:E02 a bwl 067.1/830; BB WiWi: 11a bwl 067.1/830a
?
Harvard business review
8
A buyer's guide to the innovation bazaar:
, In:Exemplare:
Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
?
9
The global brain
your roadmap for innovating faster and smarter in a network...
Exemplare:
Zentrale:E02 a bwl 067.1/492; BB WiWi: 11a bwl 067.1/492a
?
Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
10
Branding in technology markets:
, In:Exemplar:
Zentrale:E02 a bwl 485/912
?
Kundenorientierte Produktgestaltung / hrsg. von Andreas Herrmann; Günter Hertel; Wilfried Virt und Frank Huber
11
Das Plattformkonzept:
, In:
?
Management science
12
Modeling goes to Hollywood
, In:predicting individual differences in movie enjoyment
Exemplare: Zentrale;
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Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor
13
Marketing in the age of information democracy:
, In:Exemplar:
TB Nautik 19/3 Iac 8(2001)