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Chen, Allan L.
6  Ergebnisse:
Artikel (Print) X
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1

The effects of products' aesthetic design on demand and mar.. 

, In: Journal of marketing / American Marketing Association
the role of segment prototypicality and brand consistency 
Liu, Yan ; Li, Krista J. ; Balachander, Subramanian.. (2017)  1 - p. 83-102
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

A tale of two brands 

, In: The journal of brand management
the joint effect of manufacturer and retailer brands on con... 
Zhu, Ying ; Chen, Haipeng. (2017)  3 - p. 284-306
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

Choosing to choose 

, In: Management science
the effects of decoys and prior choice on deferral 
Hedgcook, William M. ; Rao, Raghunath Singh ; Chen, Haipeng. (2016)  10 - p. 2952-2976
Exemplare: Zentrale;
 
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4

When more is less 

, In: Journal of marketing / American Marketing Association
the impact of base value neglect on consumer preferences fo... 
Tsiros, Michael ; Chen, Haipeng ; Marmorstein, Howard.. (2012)  4 - p. 64-77
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Price points and price rigidity:

, In: The review of economics and statistics / publ. for Harvard University
Levy, Daniel C. ; Lee, Dongwon ; Chen, Haipeng... (2011)  4 - p. 1417-1431
Exemplare: Zentrale;
 
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6

Could Ralph Nader's entrance and exit have helped Al Gore? 

, In: Journal of marketing research / American Marketing Association
the impact of decoy dynamics on consumer choice 
Hedgcock, William. (2009)  3 - p. 330-343
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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