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Hennig-Thurau, Thorsten
27  Ergebnisse:
Buchkapitel (Online) X
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1

Entertainment Product Decisions, Episode 3: Brands as Quali..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 369-461 , 2018
Link: https://doi.org/10.1007/..
 
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2

Entertainment Product Decisions, Episode 2: Search Qualitie..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 313-367 , 2018
Link: https://doi.org/10.1007/..
 
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3

Creating Value, Making Money: Essential Business Models for..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 151-231 , 2018
Link: https://doi.org/10.1007/..
 
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4

The Fundamentals of Entertainment:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 41-57 , 2018
Link: https://doi.org/10.1007/..
 
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5

Correction to: Entertainment Pricing Decisions:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. E1-E1 , 2018
Link: https://doi.org/10.1007/..
 
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6

The Consumption Side of Entertainment:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 233-287 , 2018
Link: https://doi.org/10.1007/..
 
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7

Entertainment Communication Decisions, Episode 2: "Earned" ..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 587-677 , 2018
Link: https://doi.org/10.1007/..
 
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8

Entertainment Product Decisions, Episode 4: How to Develop ..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 463-522 , 2018
Link: https://doi.org/10.1007/..
 
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9

Forget the "Nobody-Knows-Anything" Mantra: It's Time for En..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 1-37 , 2018
Link: https://doi.org/10.1007/..
 
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10

Integrated Entertainment Marketing: Creating Blockbusters a..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 785-820 , 2018
Link: https://doi.org/10.1007/..
 
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11

Why Entertainment Products are Unique: Key Characteristics:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 59-124 , 2018
Link: https://doi.org/10.1007/..
 
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12

Why Entertainment Markets Are Unique: Key Characteristics:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 125-150 , 2018
Link: https://doi.org/10.1007/..
 
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13

Entertainment Communication Decisions, Episode 1: Paid and ..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 523-586 , 2018
Link: https://doi.org/10.1007/..
 
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14

Entertainment Distribution Decisions:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 679-744 , 2018
Link: https://doi.org/10.1007/..
 
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15

Entertainment Product Decisions, Episode 1: The Quality of ..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 295-312 , 2018
Link: https://doi.org/10.1007/..
 
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