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X
Saren, Michael
6  Ergebnisse:
Buchkapitel (Print) X
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1

Relationship marketing as an ethical approach 

, In: Ethics, environment and social impacts / ed. by Steve J. New
philosophical and managerial considerations 
Kavall, Stella G. ; Tzokas, Nikolaos X. ; Saren, Michael J.. (2008)  - p. 44-58
Exemplare:  BB WiWi: 11a bwl 276/566-4; TB Nautik 15/9.2.2 Sup IV, 1
 
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2

The critical contribution of social marketing 

, In: Major theoretical debates and contemporary issues in marketing theory / ed. by Pauline Maclaran ...
theory and application 
Hastings, Gerard ; Saren, Michael. (2008)  - p. 223-238
Exemplar:  TB Nautik 19/0 Mar 3 (2008-2)
 
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3

The communication of marketing: a critical analysis of disc..:

, In: Marketing communication / ed. by Allan J. Kimmel
Brownlie, Douglas ; Saren, Michael. (2005)  - p. 278-296
Exemplare:  TB Nautik 19/3.2 Kim 1(2005); Zentrale:Magazin 03.h.0941
 
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4

Marketing theory:

, In: Marketing theory / ed. by Michael Baker & Michael Saren
Saren, Michael. (2010)  - p. 26-50
Exemplare:  Zentrale:E02 a bwl 401/522(2); BB WiWi: 11a bwl 401/522(2)a
 
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5

Marketing:

, In: The Oxford handbook of critical management studies / ed. by Mats Alvesson; Todd Bridgman and Hugh Willmott
Saren, Michael. (2009)  - p. 371-391
Exemplar:  TB Nautik 91/2.2 Oxf 5 (2009)
 
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6

The critical contribution of social marketing 

, In: Key debates and contemporary issues in nonprofit marketing / ed. by Elizabeth Parsons ...
theory and application 
Hastings, Gerard. (2008)  - p. 361-375
Exemplar:  BB WiWi: 11a bwl 420 npo/838-3
 
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