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Journal of advertising research / Advertising Research Foundation
1
The Ehrenberg legacy
, In:lessons in buying behavior, television, brand perception, a...
Exemplare:
Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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2
Understanding brand performance measures
using Dirichlet benachmarks
Exemplar:
Zentrale:E02 a bwl 485/207-2
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International journal of market research
3
Measuring customer loyalty to product variants:
, In:Exemplare:
Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
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14
The television audience
patterns of viewing; an update
Exemplar:
Zentrale:E03 a puz 572 fb/244(2)