Casidy, Riza ; Lie, David Sugianto Casidy , R & Lie , D S 2023 , ' The effects of B2B sustainable brand positioning on relationship outcomes ' , Industrial Marketing Management , vol. 109 , pp. 245-256 . https://doi.org/10.1016/j.indmarman.2023.02.006.
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2023
, In:
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Casidy, Riza ; Leckie, Civilai ; Nyadzayo, Munyaradzi Wellington. Casidy , R , Leckie , C , Nyadzayo , M W & Johnson , L W 2022 , ' Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy ' , European Journal of Marketing , vol. 56 , no. 10 , pp. 2594-2621 . https://doi.org/10.1108/EJM-10-2021-0803.
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2022
Waller, David S ; Casidy, Riza Waller , D S & Casidy , R 2021 , ' Religion, spirituality, and advertising ' , Journal of Advertising , vol. 50 , no. 4 , pp. 349-353 . https://doi.org/10.1080/00913367.2021.1944936.
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2021
Shin, Hyunju ; Casidy, Riza Shin , H & Casidy , R 2021 , ' Use it or lose it : point expiration and status demotion ' , Journal of Services Marketing , vol. 35 , no. 8 , pp. 1013-1027 . https://doi.org/10.1108/JSM-01-2020-0015.
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2021
Casidy, Riza ; Duhachek, Adam ; Singh, Vishal. Casidy , R , Duhachek , A , Singh , V & Tamaddoni , A 2021 , ' Religious belief, religious priming, and negative word of mouth ' , Journal of Marketing Research , vol. 58 , no. 4 , pp. 762-781 . https://doi.org/10.1177/00222437211011196.
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2021