Moon, Sangkil
50  Ergebnisse:
Personensuche X
?
 
?
4

Social media analytics and its applications in marketing 

Foundations and trends in marketing ; volume 15, issue 4 (2022)
Exemplar:  BB WiWi: 11a bwl 419 s/546
 
?
 
?
 
?
 
?
12

Content analysis of fake consumer reviews by survey-based t..:

Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn
International Journal of Research in Marketing.  38 (2021)  2 - p. 343-364 , 2021
 
?
13

The effects of cultural distance on online brand popularity:

Kim, Moon-Yong ; Moon, Sangkil
Journal of Brand Management.  28 (2021)  3 - p. 302-324 , 2021
 
?
14

Segmentation of both reviewers and businesses on social med..:

Moon, Sangkil ; Jalali, Nima ; Erevelles, Sunil
Journal of Retailing and Consumer Services.  61 (2021)  - p. 102524 , 2021
 
?
 
1-15