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X
SWAMINATHAN, VANITHA
66  Ergebnisse:
Personensuche X
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1

Paradigms for Progress: An Anomaly-First Framework for Para..:

Swaminathan, Vanitha ; Lamberton, Cait ; Sridhar, Shrihari.
Journal of Marketing.  , 2023
Link: https://doi.org/10.1177/..
 
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2

A novel feature selection with stochastic gradient descent ..:

Anitha, Swaminathan ; Vanitha, Muthuraman
Concurrency and Computation: Practice and Experience.  34 (2022)  13 - p. , 2022
Link: https://doi.org/10.1002/..
 
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3

Brand actions and financial consequences: a review of key f..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 639-664 , 2022
Link: https://doi.org/10.1007/..
 
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4

Correction to: Brand actions and financial consequences: a ..:

Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 665-665 , 2022
Link: https://doi.org/10.1007/..
 
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5

JM: Promoting Catalysis in Marketing Scholarship:

Sridhar, Shrihari ; Lamberton, Cait ; Marinova, Detelina.
Journal of Marketing.  87 (2022)  1 - p. 1-9 , 2022
Link: https://doi.org/10.1177/..
 
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6

The Language of Brands in Social Media: Using Topic Modelin..:

Swaminathan, Vanitha ; Schwartz, H. Andrew ; Menezes, Rowan.
Journal of Interactive Marketing.  57 (2022)  2 - p. 255-277 , 2022
Link: https://doi.org/10.1177/..
 
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7

Metaheuristic optimization based feature subset selection w..:

Swaminathan, Anitha ; Muthuraman, Vanitha
Concurrency and Computation: Practice and Experience.  35 (2022)  1 - p. , 2022
Link: https://doi.org/10.1002/..
 
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8

Self-construal drives preference for partner and servant br..:

Hsieh, Meng-Hua ; Li, Xingbo (Bo) ; Jain, Shailendra Pratap.
Journal of Business Research.  129 (2021)  - p. 183-192 , 2021
Link: https://doi.org/10.1016/..
 
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9

Do all, or only some personality types engage in spreading ..:

Swaminathan, Vanitha ; Kubat Dokumaci, Umut
Journal of Global Scholars of Marketing Science.  31 (2021)  3 - p. 260-272 , 2021
Link: https://doi.org/10.1080/..
 
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10

Strategic brand management 

building, measuring, and managing brand equity 
Keller, Kevin Lane ; Swaminathan, Vanitha - Fifth edition, global edition . , [2020]
Link: https://elibrary.pearson..
 
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11

Strategic brand management 

building, measuring, and managing brand equity 
Keller, Kevin Lane ; Swaminathan, Vanitha - Fifth edition, global edition . , [2020]
Exemplare:  BB WiWi: 11a bwl 485/638(5); TB BHV: wir 620/147(5)
 
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12

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing.  84 (2020)  2 - p. 24-46 , 2020
Link: https://doi.org/10.1177/..
 
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13

Branding in a Hyperconnected World: Refocusing Theories and..:

Swaminathan, Vanitha ; Sorescu, Alina ; Steenkamp, Jan-Benedict E.M...
Journal of Marketing.  84 (2020)  2 - p. 24-46 , 2020
Link: https://www.jstor.org/st..
 
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14

Who Is Wary of User Design? The Role of Power-Distance Beli..:

Paharia, Neeru ; Swaminathan, Vanitha
Journal of Marketing.  83 (2019)  3 - p. 91-107 , 2019
Link: https://doi.org/10.1177/..
 
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15

Driving Brand Engagement Through Online Social Influencers:..:

Hughes, Christian ; Swaminathan, Vanitha ; Brooks, Gillian
Journal of Marketing.  83 (2019)  5 - p. 78-96 , 2019
Link: https://doi.org/10.1177/..
 
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