E-LIB Suche - Ergebnisse für: Walliser, Björn

1

Rationality and Emotionality of Sponsorship Negotiations - ..:

Stieler, Maximilian ; Germelmann, Claas Christian ; Walliser, Björn
Journal: Marketing Review St.Gallen. , 2019

2

Implicit sponsorship effects for a prominent brand:

Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian..
European Journal of Marketing. 48 (2014) 3/4 - p. 785-804 , 2014

Link: https://doi.org/10.1108/..

3

Exploring the Challenges of Environmental Planning and Gree..:

Walliser, Andres ; Rajkovich, Nicholas B. ; Forester, John...
Planning Theory & Practice. 13 (2012) 1 - p. 113-174 , 2012

Link: https://doi.org/10.1080/..

4

Bavarian blondes don't need a Visa: a comparative law analy..:

Berger-Walliser, Gerlinde ; Williams, Melanie Stallings ; Walliser, Björn.
hal-01369724. , 2012

Link: https://hal.archives-ouv..

5

Bavarian blondes don't need a Visa: a comparative law analy..:

Berger-Walliser, Gerlinde ; Williams, Melanie Stallings ; Walliser, Björn.
hal-01369724. , 2012

Link: https://hal.science/hal-..

6

Consumer consideration of sponsor brands they do not rememb..

, In: International journal of advertising

taking a wider look at the memorisation effects of sponsors...

Herrmann, Jean-Luc ; Kacha, Mathieu. (2011) 2 - p. 259-281

Exemplare: Zentrale;

7

LE CONTRÔLE DES EFFETS DU PARRAINAGE SUR L'AUDIENCE: L'inté..:

HERRMANN, JEAN-LUC ; WALLISER, BJÖRN ; KACHA, MATHIEU
Décisions Marketing. , 2011

Link: https://www.jstor.org/st..

8

Capturing institutional home country conditions for exporti..:

Mogos Descotes, Raluca ; Walliser, Björn ; Holzmüller, Hartmut.
Journal of Business Research. 64 (2011) 12 - p. 1303-1310 , 2011

Link: https://doi.org/10.1016/..

9

Consumer consideration of sponsor brands they do not rememb..:

Herrmann, Jean-Luc ; Walliser, Björn ; Kacha, Mathieu
International Journal of Advertising. 30 (2011) 2 - p. 259-281 , 2011

Link: https://doi.org/10.2501/..

10

The process of export information exploitation in French an..:

Mogos Descotes, Raluca ; Walliser, Björn ; Fayolle, Alain
Journal of Small Business and Enterprise Development. 18 (2011) 2 - p. 311-330 , 2011

Link: https://doi.org/10.1108/..

11

Legitimizing public authorities as sponsors: An inquiry int..:

Walliser, Björn ; Kacha, Mathieu ; Mogos-Descotes, Raluca
International Review on Public and Nonprofit Marketing. 2 (2005) 1 - p. 51-58 , 2005

Link: https://doi.org/10.1007/..

12

An international review of sponsorship research: extension ..:

Walliser, Björn
International Journal of Advertising. 22 (2003) 1 - p. 5-40 , 2003

Link: https://doi.org/10.1080/..

13

L'évolution et l'état de l'art de la recherche internationa..:

Walliser, Björn
Recherche et Applications en Marketing (French Edition). 18 (2003) 1 - p. 65-94 , 2003

Link: https://doi.org/10.1177/..

14

L'évolution et l'état de l'art de la recherche internationa..:

Walliser, Björn
Recherche et Applications en Marketing. 18 (2003) 1 - p. 65-94 , 2003

Link: https://www.jstor.org/st..

15

COMPARAISON DU STYLE FRANÇAIS ET ALLEMAND DE LA PUBLICITÉ T..:

WALLISER, BJÖRN ; MOREAU, FABIENNE
Décisions Marketing. , 2000

Link: https://www.jstor.org/st..