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Journal of advertising research / Advertising Research Foundation
1
How to capture consumer experiences
, In:a context-specific approach to measuring engagement : predi...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
2
The gap between the vision for marketing and reality:
, In:Exemplare:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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International journal of market research
3
Media placement versus advertising execution:
, In:Exemplare:
Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240