?
Kellogg on marketing / edited by Alexander Chernev, Philip Kotler
1
Marketing in the metaverse:
, In:Exemplar:
Zentrale:E02 a bwl 419/874(3)
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Global marketing strategies for the promotion of luxury goods / Fabrizio Mosca (University of Turin, Italy), Rosalia Gallo (Universitat Autònoma de Barcelona, Spain)
5
The relative importance of the different relationship platf..
, In:how has it changed from the company perspective?
Exemplar:
BB WiWi: 11a vwl 100.1/221
?
12
Collaborating with customers to innovate
conceiving and marketing products in the networking age
Exemplare:
Zentrale:E02 a bwl 067.1/830; BB WiWi: 11a bwl 067.1/830a
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Harvard business review
13
A buyer's guide to the innovation bazaar:
, In:Exemplare:
Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933