Pratt, Tracey S
5  Ergebnisse:
Personensuche X
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1

Where, when, and how long 

, In: Journal of marketing research / American Marketing Association
factors that influence the redemption of mobile phone coupo... 
Ranasinghe, Kulan ; Danaher, Tracey S... (2015)  5 - p. 710-725
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Comparing the effect of store remodeling on new and existin..:

, In: Journal of marketing / American Marketing Association
Dagger, Tracey S.. (2014)  3 - p. 62-80
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Comparing the relative effectiveness of advertising channel 

, In: Journal of marketing research / American Marketing Association
a case study of a multimedia blitz campaign 
Danaher, Peter J. ; Dagger, Tracey S.. (2013)  4 - p. 517-534
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

The 38-percent-solution 

, In: Journal of advertising research / Advertising Research Foundation
empirical generalizations for repeat viewing of television ... 
Danaher, Peter J. ; Dagger, Tracey S.. (2012)  2 - p. 225-233
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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