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Do resonant advertisements resonate with consumers?

, In: Journal of advertising research / Advertising Research Foundation

the interaction of wordplay, regulatory focus, and need for...

Choi, Jieun ; Lee, Doo-Hee ; Taylor, Charles Raymond. (2017) 1 - p. 82-93

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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