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How to advertise and build brand knowledge globally

, In: Journal of advertising research / Advertising Research Foundation

comparing television advertising appeals across developed a...

Zarantonello, Lia ; Jedidi, Kamel. (2014) 4 - p. 420-434

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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