Kim, Kihyun
4  Ergebnisse:
Personensuche X
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2

The relative influence of economic and relational direct ma..:

, In: Journal of marketing research / American Marketing Association
Kim, Kihyun Hannah ; Kumar, V.. (2018)  1 - p. 48-68
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Linking customer behaviors to cash flow level and volatilit 

, In: Journal of marketing research / American Marketing Association
implications for marketing practices 
Shah, Denish ; Kumar, V. ; Kim, Kihyun Hannah.. (2017)  1 - p. 27-43
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Managing customer profits 

, In: Journal of marketing research / American Marketing Association
the power of habits 
Shah, Denish ; Kumar, V.. (2014)  6 - p. 726-741
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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