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Molina, Glòria
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The causal relationship between store equity and loyalty 

, In: The journal of brand management
testing two alternative models in retailing 
Gil Saura, Irene ; Šerić, Maja ; Ruiz-Molina, María Eugenia.. (2017)  2 - p. 193-208
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

Customer segmentation based on store equity 

, In: The journal of brand management
what explains customer store preference? 
Gil Saura, Irene ; Ruiz Molina, María Eugenia ; Michel, Géraldine.. (2017)  6 - p. 546-561
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

Information and communication technologies in tourism 

, In: Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith
a comparison for travel agents, hotels and restaurants 
Gil Saura, Irene ; Ruiz-Molina, María-Eugenia. (2012)  - p. 299-320
Exemplar:  TB Nautik 17/7.1.2 Str 2(2012)
 
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