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Testing cognitive models through computer-controlled experi..:

, In: Journal of marketing research / American Marketing Association

Hughes, G. David ; Guerrero, Jose L.. (1971) 3 - p. 291-297

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

2

Simultaneous concept testing with computer-controlled exper..:

, In: Journal of marketing / American Marketing Association

Hughes, G. David ; Guerrero, Jose L.. (1971) 1 - p. 28-33

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

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