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Jordan, Alyssa M.
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Superimposed text size and contrast effects in DTC TV adver.. 

, In: Journal of advertising research / Advertising Research Foundation
which presentation format is best for Rx drug messaging to ... 
Paquin, Ryan S. ; Kelly, Bridget J. ; Betts, Kevin R..... (2021)  2 - p. 178-191
Exemplare:  Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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The diffusion of a medical innovation 

, In: Southern economic journal / publ. by the Southern Economic Association, College of Business Administration, of Tennessee University. With financial support from Virginia Commonwealth University, School of Business, Department of Economics
is success in the stars?; further evidence 
Burke, Mary A.. (2009)  4 - p. 1274-1278
Exemplare:  Zentrale:Magazin Zs fc 6857; Zentrale:Magazin Zs fc 6857
 
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3

The diffusion of a medical innovation 

, In: Southern economic journal / publ. by the Southern Economic Association, College of Business Administration, of Tennessee University. With financial support from Virginia Commonwealth University, School of Business, Department of Economics
is success in the stars? 
Burke, Mary A. ; Prasad, Kislaya. (2007)  3 - p. 588-603
Exemplare:  Zentrale:Magazin Zs fc 6857; Zentrale:Magazin Zs fc 6857
 
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