Krishna, Ch Murali
7  Ergebnisse:
Personensuche X
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1

Sales force productivity models:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Mantrala, Murali K.. (2014)  - p. 427-462
Exemplare:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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2

The impact of the Internet on B2B sales force size and stru..:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Mantrala, Murali K.. (2012)  - p. 539-559
Exemplar:  BB WiWi: 11a bwl 420 inv/007
 
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3

Retailing in the global world 

, In: Retailing in the 21st century / Manfred Krafft; Murali K. Mantrala, eds.
case study of Metro Cash & Carry 
Mierdorf, Zygmunt. (2010)  - p. 31-42
Exemplar:  TB BHV: wir 235/70(2)
 
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4

Entrepreneurship in retailing 

, In: Retailing in the 21st century / Manfred Krafft; Murali K. Mantrala, eds.
Leopold Stiefel's "big idea" and the growth of Media Markt ... 
Mantrala, Murali K.. (2010)  - p. 43-60
Exemplar:  TB BHV: wir 235/70(2)
 
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5

Applications of intelligent technologies in retail marketin:

, In: Retailing in the 21st century / Manfred Krafft; Murali K. Mantrala, eds.
Ravi, Vadlamani ; Raman, Kalyan. (2010)  - p. 173-187
Exemplar:  TB BHV: wir 235/70(2)
 
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6

Models for sales management decisions:

, In: Handbook of marketing decision models / Berend Wierenga, ed.
Albers, Sönke. (2008)  - p. 163-210
Exemplare:  Zentrale:E02 a bwl 402.2/508; BB WiWi: 11a bwl 402.2/508a
 
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7

The CRM process and the banking industry 

, In: Advances in banking technology and management / Vadlamani Ravi, [ed.]
insights from the marketing literature 
Raman, Kalyan ; Mantrala, Murali K. ; Krafft, Manfred.. (2008)  - p. 159-185
Exemplar:  BB WiWi: 11a swl 235/432
 
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