Personensuche
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Journal of advertising research / Advertising Research Foundation
3
Andrew Ehrenberg: A tribute (1926 - 2010):
, In:Exemplare:
Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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4
Understanding brand performance measures
using Dirichlet benachmarks
Exemplar:
Zentrale:E02 a bwl 485/207-2
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7
Evidence concerning the importance of perceived brand diffe..:
Exemplar:
Zentrale:E02 a bwl 485/207-2
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8
If you're so strong, why aren't you bigger?
making the case against brand equity
Exemplar:
Zentrale:E02 a bwl 485/207-2
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Measuring and managing brands / ed. by Richard Elliott
9
Brand advertising as creative publicity:
, In:Exemplar:
BB WiWi: 11a bwl 485/712-2
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Measuring and managing brands / ed. by Richard Elliott
10
Differentiation or salience:
, In:Exemplar:
BB WiWi: 11a bwl 485/712-2
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International journal of market research
11
Measuring customer loyalty to product variants:
, In:Exemplare:
Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
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Journal of the Market Research Society
12
A successful new brand: shield:
, In:Exemplar:
Zentrale:Magazin Zs fe 1240
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13
The television audience
patterns of viewing; an update
Exemplar:
Zentrale:E03 a puz 572 fb/244(2)