E-LIB Suche - Ergebnisse für: Jayachandran, Satish

1

Recall environment and post-recall stock market response:

Javadinia, Amir ; Gill, Manpreet ; Jayachandran, Satish
Journal of the Academy of Marketing Science. 52 (2023) 4 - p. 1171-1194 , 2023

Link: https://doi.org/10.1007/..

2

Building Brand Assets: The Role of Trademark Rights:

Krasnikov, Alexander ; Jayachandran, Satish
Journal of Marketing Research. 59 (2022) 5 - p. 1059-1082 , 2022

Link: https://doi.org/10.1177/..

3

Marketing performance assessment and accountability: Proces..:

Morgan, Neil A. ; Jayachandran, Satish ; Hulland, John...
International Journal of Research in Marketing. 39 (2022) 2 - p. 462-481 , 2022

Link: https://doi.org/10.1016/..

4

Building A Sustainable Shelf: The Role of Firm Sustainabili..:

Carter, Kealy ; Jayachandran, Satish ; Murdock, Mitchel R.
Journal of Retailing. 97 (2021) 4 - p. 507-522 , 2021

Link: https://doi.org/10.1016/..

5

Innovation and strategy

Review of marketing research ; v. 15

Jayachandran, Satish ; Varadarajan, Rajan , 2018

Link: https://doi.org/10.1108/..

Exemplar: Zentrale:E02 a bwl 067.1/976

6

Innovation and strategy

Review of marketing research ; volume 15

Jayachandran, Satish ; Varadarajan, Rajan - First edition . , 2018

Exemplar: Zentrale:E02 a bwl 067.1/976

7

Does it pay to recall your product early?

, In: Journal of marketing / American Marketing Association

an empirical investigation in the automobile industry

Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.. (2017) 3 - p. 111-129

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

Does It Pay to Recall Your Product Early? An Empirical Inve..:

Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.
Journal of Marketing. 81 (2017) 3 - p. 111-129 , 2017

Link: https://www.jstor.org/st..

9

Does it Pay to Recall your Product Early? An Empirical Inve..:

Eilert, Meike ; Jayachandran, Satish ; Kalaignanam, Kartik.
Journal of Marketing. 81 (2017) 3 - p. 111-129 , 2017

Link: https://doi.org/10.1509/..

10

Brand licensing

, In: Journal of marketing / American Marketing Association

what drives royalty rates?

Jayachandran, Satish ; Kaufman, Peter ; Hewett, Kelly.. (2013) 5 - p. 108-122

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

Product and environmental social performance: Varying effec..:

Jayachandran, Satish ; Kalaignanam, Kartik ; Eilert, Meike
Strategic Management Journal. 34 (2013) 10 - p. 1255-1264 , 2013

Link: https://doi.org/10.1002/..

12

Brand Licensing: What Drives Royalty Rates?:

Jayachandran, Satish ; Kaufman, Peter ; Kumar, V..
Journal of Marketing. 77 (2013) 5 - p. 108-122 , 2013

Link: https://doi.org/10.1509/..

13

PRODUCT AND ENVIRONMENTAL SOCIAL PERFORMANCE: VARYING EFFEC..:

JAYACHANDRAN, SATISH ; KALAIGNANAM, KARTIK ; EILERT, MEIKE
Strategic Management Journal. 34 (2013) 10 - p. 1255-1264 , 2013

Link: https://www.jstor.org/st..

14

Brand Licensing: What Drives Royalty Rates?:

Jayachandran, Satish ; Kaufman, Peter ; Kumar, V..
Journal of Marketing. 77 (2013) 5 - p. 108-122 , 2013

Link: https://www.jstor.org/st..

15

Choice of cause in cause-related marketing:

, In: Journal of marketing / American Marketing Association

Robinson, Stefanie Rosen ; Irmak, Caglar ; Jayachandran, Satish. (2012) 4 - p. 126-139

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922