Yoon, Sukki
117  Ergebnisse:
Personensuche X
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1

The COVID‐19 threat and luxury advertising:

Baek, Tae Hyun ; Kim, Jungkeun ; Yoon, Sukki..
Journal of Consumer Behaviour.  22 (2023)  3 - p. 582-596 , 2023
 
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2

Cancel anytime!: How easy cancellation options enhance purc..:

Park, Sohyeon ; Kim, Kacy ; Park, Seolwoo..
Journal of Retailing and Consumer Services.  75 (2023)  - p. 103481 , 2023
 
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3

Message assertiveness and price discounts: differences betw..:

Choi, Dongwon ; Bang, Hyejin ; Yoon, Sukki.
International Journal of Advertising.  43 (2023)  1 - p. 149-172 , 2023
 
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4

Pride and gratitude: Egoistic versus altruistic appeals in ..:

Baek, Tae Hyun ; Yoon, Sukki
Journal of Business Research.  142 (2022)  - p. 499-511 , 2022
 
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5

The fatigue illusion: the physical effects of mindlessness:

Camparo, Stayce ; Maymin, Philip Z. ; Park, Chanmo...
Humanities and Social Sciences Communications.  9 (2022)  1 - p. , 2022
 
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6

Hypocrisy Induction in Advertising:

Kim, WooJin ; Ryoo, Yuhosua ; Drumwright, Minette.
Journal of Advertising.  52 (2022)  3 - p. 349-368 , 2022
 
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7

Introduction to the special issue on the future of advertis..:

Yoon, Sukki
International Journal of Advertising.  41 (2022)  5 - p. 823-826 , 2022
 
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8

The mind of the beholder: congruence effects in luxury prod..:

Rossi, Patricia ; Pantoja, Felipe ; Yoon, Sukki.
International Journal of Advertising.  42 (2022)  3 - p. 562-588 , 2022
 
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9

Smiling AI agents: How anthropomorphism and broad smiles in..:

Baek, Tae Hyun ; Bakpayev, Marat ; Yoon, Sukki.
International Journal of Advertising.  41 (2021)  5 - p. 850-867 , 2021
 
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10

Ethical dissonance in environmental advertising: Moderating..:

Kim, WooJin ; Ryoo, Yuhosua ; Yoon, Sukki.
International Journal of Advertising.  40 (2021)  8 - p. 1320-1342 , 2021
 
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11

Gym Membership Programs: Image Motivation and Conditional D..:

Pan, Xiaofei ; Yoon, Sukki
Journal of Current Issues & Research in Advertising.  43 (2021)  3 - p. 301-318 , 2021
 
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13

Matching luxury brand appeals with attitude functions on so..:

Choi, Yung Kyun ; Seo, Yuri ; Wagner, Udo.
Journal of Business Research.  117 (2020)  - p. 520-528 , 2020
 
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14

Temporal and social scarcities: effects on ad evaluations:

Kim, Sujin ; Yoon, Sukki ; Baek, Tae Hyun..
International Journal of Advertising.  40 (2020)  7 - p. 1115-1134 , 2020
 
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15

A 1/3-Inch 1.12μm-Pitch 13Mpixel CMOS Image Sensor with a L..:

, In: 2020 IEEE International Symposium on Circuits and Systems (ISCAS),
Kim, Yunhong ; Chae, Heesung ; Kim, Kyung-Min... - p. 1-4 , 2020
 
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