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1

Corporate brand identification and corporate brand manageme..:

Balmer, John M. T ; Liao, Mei-na ; Wang, Wei-yue
Journal of general management.  35 (2010)  4 - p. 77-102 , 2010
Copies:  Zentrale:Magazin Zs fc 7756
 
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2

Corporate brand identification and corporate brand manageme.. 

, In: Journal of general management
how top business schools do it 
Balmer, John M. T. ; Liao, Mei-na ; Wang, Wei-yue. (2009/10)  4 - p. 77-102
Copies:  Zentrale:Magazin Zs fc 7756
 
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3

Operationalizing the marketing concept in the nonprofit sec..:

, In: The evolution of nonprofit marketing / ed. by Elizabeth Parsons ...
Sargeant, Adrian ; Liao, Mei-Na. (2008)  - p. 264-281
Copies:  BB WiWi: 11a bwl 420 npo/838-1
 
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