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Journal of advertising research / Advertising Research Foundation
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What drives consumers to engage with influencers?
, In:segmenting consumer response to influencers : insights for ...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
2
Does depicting gay couples in ads influence behavioral inte..
, In:how appeal for ads with gay models can drive intentions to ...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
3
Doing harm while attempting good
, In:a critical eye on corporate social responsibility
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Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
4
Modeling non-cosumer behavior
, In:consumption-as-restriction and corporate social responsibil...