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Lacey, Forrest G.
2  results:
Articles (Print) X
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1

The role of faraway fans in sporting event sponsorship 

, In: Journal of advertising research / Advertising Research Foundation
why sponsor patronage is stronger among fans who travel far... 
Scheinbaum, Angeline Close ; Krishen, Anjala S. ; Lacey, Russell. (2022)  1 - p. 49-61
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Communicating corporate responsibility to fit consumer perc.. 

, In: Journal of advertising research / Advertising Research Foundation
how sincerity drives event and sponsor outcomes 
Scheinbaum, Angeline Close ; Lacey, Russell ; Liang, Ming-Ching. (2017)  4 - p. 410-421
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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