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Journal of advertising research / Advertising Research Foundation
1
The role of faraway fans in sporting event sponsorship
, In:why sponsor patronage is stronger among fans who travel far...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
2
Communicating corporate responsibility to fit consumer perc..
, In:how sincerity drives event and sponsor outcomes
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279