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The journal of brand management
1
B2B brand extension to the B2C market
, In:the case of the ICT industry in Taiwan
Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
2
Institutional pressures and product modularity
, In:do supply chain coordination and functional coordination ma...
Copies: Zentrale;