I agree that this site is using cookies. You can find further informations here.
X
Thorson, Esther
134  results:
Online X
?
1

Softening the Blow: The Power of Rhetorical Frames Used by ..:

Kim, Eunjin (Anna) ; Thorson, Esther ; Duffy, Margaret.
Journal of Interactive Advertising.  24 (2024)  2 - p. 169-183 , 2024
Link: https://doi.org/10.1080/..
 
?
2

Crafting Compelling Narratives: Exploring Three Key Persuas..:

Kim, Eunjin (Anna) ; Hofmann, Verena ; Ratneshwar, S..
Journal of Current Issues & Research in Advertising.  , 2024
Link: https://doi.org/10.1080/..
 
?
3

Novelty vs. trust in virtual influencers: exploring the eff..:

Kim, Eunjin (Anna) ; Shoenberger, Heather ; Kim, Donggyu..
International Journal of Advertising.  , 2024
Link: https://doi.org/10.1080/..
 
?
4

100 Years of Advertising Studies in JMCQ:

Thorson, Esther
Journalism & Mass Communication Quarterly.  100 (2023)  4 - p. 958-978 , 2023
Link: https://doi.org/10.1177/..
 
?
5

Emotion in Processing Advertising and News:

Thorson, Esther
Journalism & Communication Monographs.  25 (2023)  2 - p. 181-192 , 2023
Link: https://doi.org/10.1177/..
 
?
6

Media multitasking, counterarguing, and brand attitude: Tes..:

Chang, Yuhmiin ; Thorson, Esther
Computers in Human Behavior.  139 (2023)  - p. 107544 , 2023
Link: https://doi.org/10.1016/..
 
?
7

Reaching Science Skeptics: How Adaptive Framing of Climate ..:

Coleman, Renita ; Thorson, Esther ; Jimenez, Cinthia.
Communication Research.  51 (2022)  4 - p. 392-414 , 2022
Link: https://doi.org/10.1177/..
 
?
8

Predicting Audience Verification Intention: The Impact of P..:

Mourão, Rachel R. ; Thorson, Esther ; Kryston, Kevin.
Journalism & Mass Communication Quarterly.  100 (2022)  2 - p. 308-331 , 2022
Link: https://doi.org/10.1177/..
 
?
9

Following and Avoiding Fear-Inducing News Topics: Fear Inte..:

Tunney, Carin ; Thorson, Esther ; Chen, Weiyue
Journalism Studies.  22 (2021)  5 - p. 614-632 , 2021
Link: https://doi.org/10.1080/..
 
?
10

Under the Influence: Social Media Influencers' Impact on Re..:

Kim, Eunjin (Anna) ; Duffy, Margaret ; Thorson, Esther
Journal of Advertising.  50 (2021)  2 - p. 119-138 , 2021
Link: https://doi.org/10.1080/..
 
?
11

COVID-19 Communication Ecology: Visualizing Communication R..:

Brian Houston, J. ; Thorson, Esther ; Kim, Eunjin (Anna).
American Behavioral Scientist.  65 (2021)  7 - p. 893-913 , 2021
Link: https://doi.org/10.1177/..
 
?
12

Who Uses Fact-Checking Sites? The Impact of Demographics, P..:

Robertson, Craig T. ; Mourão, Rachel R. ; Thorson, Esther
The International Journal of Press/Politics.  25 (2020)  2 - p. 217-237 , 2020
Link: https://doi.org/10.1177/..
 
?
13

Perceived individual and societal values of news and paying..:

Chen, Weiyue ; Thorson, Esther
Journalism.  22 (2019)  6 - p. 1296-1316 , 2019
Link: https://doi.org/10.1177/..
 
?
14

Civic participation and connectivity with a metro newspaper:

Thorson, Esther ; Chen, Weiyue ; Lacy, Stephen
Newspaper Research Journal.  40 (2019)  3 - p. 346-361 , 2019
Link: https://doi.org/10.1177/..
 
?
15

National and Local News Consumption and Indices of Communit..:

Thorson, Esther ; Chen, Weiyue ; Lacy, Stephen
Journalism Studies.  21 (2019)  4 - p. 443-458 , 2019
Link: https://doi.org/10.1080/..
 
1-15