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Brand, Judith S.
39  results:
Bookchapter (Print) X
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1

The personality of brand lovers:

, In: Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
Rauschnabel, Philipp A. ; Ahuvia, Aaron ; Ivens, Björn Sven.. (2015)  - p. 108-122
Copies:  BB WiWi: 11a bwl 441.5/698
 
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2

Brand image and brand usage:

Bird, M. ; Channon, C.. (2010)  - p. 269-283
Copies:  Zentrale:E02 a bwl 485/207-2
 
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3

Manufacturer brand benefits 

, In: Business-to-business brand management / ed. by Marc S. Glynn; Arch G. Woodside
mixed methods scaling 
Glynn, Mark S.. (2009)  - p. 33-114
Copies:  Zentrale:E02 a bwl 485/298a
 
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4

The e-mode of brand positioning 

the need for an online positioning interface 
Kumar, S. Ramesh. (2006)  - p. 304-321
Copies:  Zentrale:E02 a bwl 419 s/972-2
 
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5

Competitive brand strategies:

, In: Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Carpenter, Gregory S.. (2005)  - p. 73-90
Copies:  Zentrale:E02 a bwl 485/912
 
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6

Understanding brand performance measures 

using Dirichlet benachmarks 
Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J.. (2010)  - p. 95-132
Copies:  Zentrale:E02 a bwl 485/207-2
 
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7

Brand equity and the value of marketing assets:

, In: Marketing theory / ed. by Michael Baker & Michael Saren
Brodie, Roderick J. ; Glynn, Mark S.. (2010)  - p. 379-385
Copies:  Zentrale:E02 a bwl 401/522(2); BB WiWi: 11a bwl 401/522(2)a
 
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8

Brand advertising as creative publicity:

, In: Measuring and managing brands / ed. by Richard Elliott
Barnard, Neil ; Kennedy, Rachel ; Bloom, Helen.. (2009)  - p. 301-322
Copies:  BB WiWi: 11a bwl 485/712-2
 
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9

Brand strategy for business markets:

, In: Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Anderson, James C.. (2005)  - p. 169-185
Copies:  Zentrale:E02 a bwl 485/912
 
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10

Inferences from brand names:

Zaichkowsky, Judith Lynne ; Vipat, Padma. (2010)  - p. 287-301
Copies:  BB WiWi: 11a bwl 485/207-1
 
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11

Building brand relationships through corporate social respo..:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Sen, Sankar. (2009)  - p. 195-211
Copies:  Zentrale:E02 a bwl 485/804
 
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12

Markenportfoliokonsolidierung in der Konsumgüterindustrie 

, In: Erfolgsfaktoren der Markenführung / hrsg. von Hans H. Bauer ...
why and how to kill a brand 
Bauer, Hans H. ; Schwerdtle, Christoph. (2008)  - p. 299-310
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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13

A new era of brand warfare 

, In: Business reengineering / Ralph Berndt (Hrsg.)
preventing private label inroads 
Jain, Subhash C. ; Tucker, Lewis R.. (1997)  - p. 89-102
Copies:  Zentrale:E02 a bwl 064.1 mb/135; TB BHV: wir 382/24
 
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14

Das Illustrationskonzept zu Sebastian Brants "Freidanck"-Au..:

, In: Sebastian Brant (1457-1521) / herausgegeben von Peter Andersen und Nikolaus Henkel
Zimmermann-Homeyer, Catarina. (2023)  - p. 385-430
Copies:  Zentrale:E03 a ger 587.8/252
 
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15

Soziologie der Nachhaltigkeit 

, In: Soziologie der Nachhaltigkeit / SONA - Netzwerk Soziologie der Nachhaltigkeit (Hg.)
zwischen Transformation und Reflexion 
Block, Katharina ; Brand, Karl-Werner ; Henkel, Anna.... (2021)  - p. 135-152
Copies:  TB Kunst: 301.17 NAC
 
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