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Journal of advertising research / Advertising Research Foundation
3
Accounting for causality when measuring sales lift from tel..
, In:television campaigns are shown to be more effective for lig...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Management science
13
Measuring the informative and persuasive roles of detailing..:
, In:Copies: Zentrale;