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Maggioni, Isabella
37
results:
Format
Online (37)
Mediatypes
Articles (Online) (22)
Bookchapter (Online) (1)
OpenAccess-fulltext (14)
Languages
english (31)
portuguese (1)
Sorted by: Relevance
Sorted by: Year
?
1
The transformation of selling for value co-creation: Antece..:
Corsaro, Daniela
;
Maggioni, Isabella
Marketing Theory. 22 (2022) 4 - p. 563-600 , 2022
Link:
https://doi.org/10.1177/..
?
2
The Effect of Robot-Human Interactions on Immersion and Sto..:
, In:
Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Rancati, Gaia
;
Maggioni, Isabella
- p. 185-186 , 2022
Link:
https://doi.org/10.1007/..
?
3
Understanding on-the-go consumption: A retail mix perspecti..:
Jebarajakirthy, Charles
;
Das, Manish
;
Maggioni, Isabella
...
Journal of Retailing and Consumer Services. 58 (2021) - p. 102327 , 2021
Link:
https://doi.org/10.1016/..
?
4
Managing the sales transformation process in B2B: between h..:
Corsaro, Daniela
;
Maggioni, Isabella
Italian Journal of Marketing. 2021 (2021) 1-2 - p. 25-56 , 2021
Link:
https://doi.org/10.1007/..
?
5
Sales and marketing automation in the post-Covid-19 scenari..:
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
Italian Journal of Marketing. 2021 (2021) 4 - p. 371-392 , 2021
Link:
https://doi.org/10.1007/..
?
6
Consumer cross-channel behaviour: is it always planned?:
Maggioni, Isabella
;
Sands, Sean James
;
Ferraro, Carla Renee
...
International Journal of Retail & Distribution Management. 48 (2020) 12 - p. 1357-1375 , 2020
Link:
https://doi.org/10.1108/..
?
7
The vice and virtue of on-the-go consumption: An explorator..:
Sands, Sean
;
Maggioni, Isabella
;
Ferraro, Carla
..
Journal of Retailing and Consumer Services. 51 (2019) - p. 399-408 , 2019
Link:
https://doi.org/10.1016/..
?
8
Employability skills for future marketing professionals:
Di Gregorio, Angelo
;
Maggioni, Isabella
;
Mauri, Chiara
.
European Management Journal. 37 (2019) 3 - p. 251-258 , 2019
Link:
https://doi.org/10.1016/..
?
9
Shopping for well-being: The role of consumer decision-maki..:
Maggioni, Isabella
;
Sands, Sean
;
Kachouie, Reza
.
Journal of Business Research. 105 (2019) - p. 21-32 , 2019
Link:
https://doi.org/10.1016/..
?
10
Critical success factors of temporary retail activations: A..:
Lowe, Jennifer
;
Maggioni, Isabella
;
Sands, Sean
Journal of Retailing and Consumer Services. 40 (2018) - p. 74-81 , 2018
Link:
https://doi.org/10.1016/..
?
11
What drives customer loyalty in grocery retail? Exploring s..:
Maggioni, Isabella
Journal of Retailing and Consumer Services. 33 (2016) - p. 120-126 , 2016
Link:
https://doi.org/10.1016/..
?
12
Segmenting networking orientation in the hospitality indust..:
Maggioni, Isabella
;
Marcoz, Elena Maria
;
Mauri, Chiara
International Journal of Hospitality Management. 42 (2014) - p. 192-201 , 2014
Link:
https://doi.org/10.1016/..
?
13
Benefits from Service Bundling in Destination Branding: The..:
Marcoz, Elena Maria
;
Mauri, Chiara
;
Maggioni, Isabella
.
International Journal of Tourism Research. 18 (2014) 3 - p. 260-268 , 2014
Link:
https://doi.org/10.1002/..
?
14
Enhancing Youth Self-Efficacy in Climate Change Negotiation:
Maggioni, Isabella
;
Corsaro, Daniela
;
Frizzo, Martina
info:eu-repo/semantics/altIdentifier/isbn/978-88-947829-0-5. , 2023
Link:
https://hdl.handle.net/1..
?
15
The Transformation of Selling for Value Co-creation: Antece..:
Corsaro, Daniela
;
Maggioni, Isabella
journal:MARKETING THEORY. , 2022
Link:
https://hdl.handle.net/1..
1-15