E-LIB Suche - Ergebnisse für: Rust, Roland T.

1

The Caring Machine: Feeling AI for Customer Care:

Huang, Ming-Hui ; Rust, Roland T.
Journal of Marketing. 88 (2024) 5 - p. 1-23 , 2024

Link: https://doi.org/10.1177/..

2

Unveiling the Mind of the Machine:

Clegg, Melanie ; Hofstetter, Reto ; de Bellis, Emanuel...
Journal of Consumer Research. 51 (2023) 2 - p. 342-361 , 2023

Link: https://doi.org/10.1093/..

3

A Framework for Collaborative Artificial Intelligence in Ma..:

Huang, Ming-Hui ; Rust, Roland T.
Journal of Retailing. 98 (2022) 2 - p. 209-223 , 2022

Link: https://doi.org/10.1016/..

4

Executive confidence and myopic marketing management:

Chung, Tuck Siong ; Low, Angie ; Rust, Roland T.
Journal of the Academy of Marketing Science. 51 (2022) 5 - p. 1118-1142 , 2022

Link: https://doi.org/10.1007/..

5

Moral, Ethical, and Governance Implications:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 129-138 , 2021

Link: https://doi.org/10.1007/..

6

Artificial Creativity:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 139-149 , 2021

Link: https://doi.org/10.1007/..

7

Real-Time Brand Reputation Tracking Using Social Media:

Rust, Roland T. ; Rand, William ; Huang, Ming-Hui...
Journal of Marketing. 85 (2021) 4 - p. 21-43 , 2021

Link: https://doi.org/10.1177/..

8

Jobs That Feel:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 69-75 , 2021

Link: https://doi.org/10.1007/..

9

How to Choose the Right Strategy for Digital Transformation:

Mithas, Sunil ; Rust, Roland T.
Management and Business Review. 1 (2021) 3 - p. , 2021

Link: https://ssrn.com/abstrac..

10

Conclusions:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 171-174 , 2021

Link: https://doi.org/10.1007/..

11

AI for Consumers:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 101-107 , 2021

Link: https://doi.org/10.1007/..

12

Beyond the Feeling Economy:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 163-170 , 2021

Link: https://doi.org/10.1007/..

13

How Education Must Change:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 93-100 , 2021

Link: https://doi.org/10.1007/..

14

The Physical Economy:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 7-21 , 2021

Link: https://doi.org/10.1007/..

15

Politics That Feel:

, In: The Feeling Economy,

Rust, Roland T. ; Huang, Ming-Hui - p. 85-92 , 2021

Link: https://doi.org/10.1007/..