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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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When Does a Goal-Appeal Match Affect Customer Satisfaction?..:
, In:
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Journal of advertising research / Advertising Research Foundation
4
The dilution effects of media strategy on brands' copromoti..
, In:identifying best practices for copromotion media planning
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279