E-LIB Suche - Ergebnisse für: Palmatier, Robert W.

1

Marketing analytics

based on first principles

Palmatier, Robert W. ; Germann, Frank ; Petersen, J. Andrew , 2022

Copies: TB Nautik 19/0.2 Pal 6 (2022)

2

Marketing strategy

based on first principles and data analytics

Palmatier, Robert W. ; Sridhar, Shrihari - Second edition . , [2021]

Copies: BB WiWi: 11a bwl 419/908(2)

3

Marketing channel strategy

an omni-channel approach

Palmatier, Robert W. ; Sivadas, Eugene ; Stern, Louis W.. - Ninth edition . , 2020

Copies: Zentrale:E02 a bwl 419/082(9); BB WiWi: 11a bwl 419/082(9)a

4

Handbook on customer centricity

strategies for building a customer-centric organization

Palmatier, Robert W. ; Moorman, Christine ; Lee, Ju-Yeon , [2019]

Copies: Zentrale:E02 a bwl 424/475

5

Customer engagement marketing:

Harmeling, Colleen M. ; Palmatier, Robert W. ; Kumar, V. , [2018]

Copies: BB WiWi: 11a bwl 424/883

6

Conclusion: informing customer engagement marketing and fut..:

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors

Harmeling, Colleen M. ; Moffett, Jordan W. ; Palmatier, Robert W.. (2018) - p. 307-323

Copies: BB WiWi: 11a bwl 424/883

7

Data privacy

, In: Journal of marketing / American Marketing Association

effects on customer and firm performance

Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W.. (2017) 1 - p. 36-58

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

Online relationship formation:

, In: Journal of marketing / American Marketing Association

Kozlenkova, Irina V. ; Palmatier, Robert W. ; Fang, Eric... (2017) 3 - p. 21-40

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

Group marketing

, In: Journal of marketing / American Marketing Association

theory, mechanisms, and dynamics

Harmeling, Colleen M. ; Palmatier, Robert W. ; Fang, Eric.. (2017) 4 - p. 1-24

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

10

Dynamic relationship marketing:

, In: Journal of marketing / American Marketing Association

Zhang, Jonathan Z. ; Watson, George F. ; Palmatier, Robert W... (2016) 5 - p. 53-75

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

If it takes a village to foster innovation, success depends..

, In: Journal of marketing research / American Marketing Association

the effects of global and ego networks on new product launc...

Fang, Eric ; Lee, Jongkuk ; Palmatier, Robert W... (2016) 3 - p. 319-337

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

12

Understanding the effects of plural marketing structures on..:

, In: Journal of marketing research / American Marketing Association

Fang, Eric ; Lee, Jongkuk ; Palmatier, Robert W... (2016) 4 - p. 628-645

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

13

Direct and indirect effects of buyers and sellers on search..:

, In: Journal of marketing research / American Marketing Association

Palmatier, Robert W. ; Fang, Eric ; Li, Xiaoling.. (2015) 3 - p. 407-422

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

14

Transformational relationship events:

, In: Journal of marketing / American Marketing Association

Harmeling, Colleen M. ; Palmatier, Robert W. ; Houston, Mark B.... (2015) 5 - p. 39-62

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

Marketing channel strategy

Always learning

Palmatier, Robert W. - 8. ed., global ed. . , c 2015

Copies: Zentrale; TB Wirtschaft;