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1

Price negotiation with merchant heterogeneity in the paymen..:

, In: The review of economics and statistics / publ. for Harvard University

Ho, Chun-Yo ; Yu, Li ; Zhang, Daiqiang. (2022) 6 - p. 1191-1205

Copies: Zentrale;

2

Are consumers moved by a crying tree or a smiling forest?

, In: Journal of advertising research / Advertising Research Foundation

effects of anthropomorphic valence and cause acuteness in g...

Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-Kang. (2022) 4 - p. 367-384

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

3

How anthropomorphized brand spokescharacters affect consume..:

, In: Journal of advertising research / Advertising Research Foundation

Chang, Chun-Tuan ; Chu, Ying-Yu Marcos ; Kao, Shih-Ting. (2021) 2 - p. 225-244

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

How cause marketing campaign factors affect attitudes and p..

, In: Journal of advertising research / Advertising Research Foundation

choosing the right mix of product and cause types with time...

Chang, Chun-Tuan ; Tsai, I-Ting ; Chu, Xing-Yu. (2021) 1 - p. 58-77

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

5

How to use a spokesperson's smile effectively

, In: Journal of advertising research / Advertising Research Foundation

smile intensity, consumer self-construal, and brand relatio...

Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-Kang.. (2021) 4 - p. 436-455

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

6

Modeling municipal yields with (and without) bond insurance:

, In: Management science

Chun, Albert Lee ; Namvar, Ethan ; Ye, Xiaoxia.. (2019) 8 - p. 3694-3713

Copies: Zentrale;

7

Are women more likely than men to oppose corruption in Chin..

, In: Applied economics letters

not yet

Yu, Hao ; Wei, Wei ; Chang, Chun Ping. (2018) 3 - p. 152-157

Copies: Zentrale;

8

Do superstitious traders lose money?:

, In: Management science

Bhattacharya, Utpal ; Kuo, Wei-Yu ; Lin, Tse-Chun ; Zhao, Jing. (2018) 8 - p. 3772-3791

Copies: Zentrale;

9

Environmental performance, corruption and economic growth

, In: Applied economics

global evidence using a new data set

Chang, Chun Ping ; Hao, Yu. (2017) 5 - p. 498-514

Copies: Zentrale;

10

What sells better in green communications

, In: Journal of advertising research / Advertising Research Foundation

fear or hope? : it depends on whether the issue is global o...

Lee, Yu-Kang ; Chang, Chun-Tuan ; Chen, Pei-Chi. (2017) 4 - p. 379-396

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

11

The impact of information transparency on information trans..:

, In: Emerging markets finance & trade

Yu, Hui-Yu ; Lin, Yi-Hua ; Tsai, Chun-Li.. (2017) 4 - p. 776-785

Copies: Zentrale: z vwl 480.2/915; Zentrale:Magazin Zs fe 4915

12

Value relevance of financial statements in convergence with..

, In: Applied economics letters

analyses in the abnormal pricing error method

Wu, TsingZai C. ; Hsieh, Wan Ting ; Yu, Chun Chan.. (2017) 7/9 - p. 490-493

Copies: Zentrale;

13

The effects of government subsidies on decentralised revers..:

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers

Hong, I-Hsuan ; Chen, Pin-Chun ; Yu, Hsien-Ting. (2016) 13/14 - p. 3962-3977

Copies: Zentrale;

14

Managers' escalation behavior in equity investment decision..:

, In: Emerging markets finance & trade

Huang, Chih-Jen ; Ho, Amy Yueh-Fang ; Liang, Hsin-Yu.. (2016) 4/6 - p. 825-842

Copies: Zentrale: z vwl 480.2/915; Zentrale:Magazin Zs fe 4915

15

Leveling L2 Texts Through Readability: Combining Multilevel..:

Sung, Yao-Ting ; Lin, Wei-Chun ; Dyson, Scott Benjamin..
The modern language journal. 99 (2015) 2 - p. 371-391 , 2015

Copies: Zentrale: z pae 611 j/017; Zentrale:Magazin Zs fb 4017

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