Nijssen, Edwin J
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2

How marketers influence product platform decisions: A confi..:

Nijssen, Edwin J. ; van Bommel, Ties
Journal of Product Innovation Management.  41 (2024)  3 - p. 600-622 , 2024
 
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The impact of digital transformation on salespeople: an emp..:

Guenzi, Paolo ; Nijssen, Edwin J.
Journal of Personal Selling & Sales Management.  41 (2021)  2 - p. 130-149 , 2021
 
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The impact of digital transformation on salespeople:an empi..:

Guenzi, Paolo ; Nijssen, Edwin J
Guenzi , P & Nijssen , E J 2021 , ' The impact of digital transformation on salespeople : an empirical investigation using the JD-R model ' , Journal of Personal Selling and Sales Management , vol. 41 , no. 2 , pp. 130-149 . https://doi.org/10.1080/08853134.2021.1918005.  , 2021
 
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12

Referent product information from a credible source:How fro..:

Nijssen, Edwin J ; Reinders, Machiel J ; Banovic, Marija
Nijssen , E J , Reinders , M J & Banovic , M 2021 , ' Referent product information from a credible source : How front line employees can stimulate acceptance of incrementally new food products ' , Food Quality and Preference , vol. 87 , 104038 . https://doi.org/10.1016/j.foodqual.2020.104038.  , 2021
 
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13

Referent product information from a credible source:How fro..:

Nijssen, Edwin J ; Reinders, Machiel J ; Banovic, Marija
Nijssen , E J , Reinders , M J & Banovic , M 2021 , ' Referent product information from a credible source : How front line employees can stimulate acceptance of incrementally new food products ' , Food Quality and Preference , vol. 87 , 104038 . https://doi.org/10.1016/j.foodqual.2020.104038.  , 2021
 
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14

Marketing involvement in product platform creation:The role..:

van Bommel, Ties ; Nijssen, Edwin J ; Alblas, Alex A
van Bommel , T , Nijssen , E J & Alblas , A A 2021 , ' Marketing involvement in product platform creation : The role of personal and structural coordination mechanisms ' , Creativity and Innovation Management , vol. 30 , no. 2 , pp. 268-285 . https://doi.org/10.1111/caim.12435.  , 2021
 
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