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Palmatier, Robert W.
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1

Effects of gifting on relationship performance: Strategies ..:

Bauer, Carlos ; Leung, Fine ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  , 2024
Link: https://doi.org/10.1007/..
 
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2

Reprint: Sharing Economy—International Marketing Strategies:

, In: Key Developments in International Marketing; JIBS Special Collections,
Kozlenkova, Irina V. ; Lee, Ju-Yeon ; Xiang, Diandian. - p. 473-536 , 2024
Link: https://doi.org/10.1007/..
 
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3

Marketing in the Health Care Sector: Disrupted Exchanges an..:

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page.
Journal of Marketing.  88 (2023)  1 - p. 1-14 , 2023
Link: https://doi.org/10.1177/..
 
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4

Dynamic and global drivers of salesperson effectiveness:

Claro, Danny P. ; Ramos, Carla ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  52 (2023)  2 - p. 399-425 , 2023
Link: https://doi.org/10.1007/..
 
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5

Personalized Communication as a Platform for Service Inclus..:

Mende, Martin ; Scott, Maura L. ; Ubal, Valentina O....
Journal of Service Research.  , 2023
Link: https://doi.org/10.1177/..
 
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6

Multichannel discount spillover in B2B markets:

Crecelius, Andrew T. ; Lawrence, Justin M. ; Palmatier, Robert W..
Journal of the Academy of Marketing Science.  52 (2023)  4 - p. 1086-1106 , 2023
Link: https://doi.org/10.1007/..
 
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7

Digital technologies: tensions in privacy and data:

Quach, Sara ; Thaichon, Park ; Martin, Kelly D...
Journal of the Academy of Marketing Science.  50 (2022)  6 - p. 1299-1323 , 2022
Link: https://doi.org/10.1007/..
 
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8

A Call for Research at the Public Policy–Marketing Strategy..:

Chisam, Natalie ; Germann, Frank ; Palmatier, Robert W.
Journal of Public Policy & Marketing.  41 (2022)  3 - p. 213-215 , 2022
Link: https://doi.org/10.1177/..
 
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9

Customer Engagement in International Markets:

Steinhoff, Lena ; Liu, Juanyi (Sunny) ; Li, Xiaoling.
Journal of International Marketing.  31 (2022)  1 - p. 1-31 , 2022
Link: https://doi.org/10.1177/..
 
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10

Influencer Marketing Effectiveness:

Leung, Fine F. ; Gu, Flora F. ; Li, Yiwei..
Journal of Marketing.  86 (2022)  6 - p. 93-115 , 2022
Link: https://doi.org/10.1177/..
 
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11

Relationship marketing:

, In: Handbook of Business-to-Business Marketing,
Chisam, Natalie ; T. Beck, Joshua ; W. Palmatier, Robert - p. 315-334 , 2022
Link: https://doi.org/10.4337/..
 
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12

Commentaries on Relationship Marketing: The Present and Fut..:

Steinhoff, Lena ; Palmatier, Robert W. ; Martin, Kelly D....
Journal of Service Management Research.  6 (2022)  1 - p. 2-27 , 2022
Link: https://doi.org/10.5771/..
 
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13

From Vision to Reality: Lessons in Creating a Marketplace o..:

Moorman, Christine ; van Heerde, Harald J. ; Page Moreau, C..
Journal of Marketing.  86 (2022)  6 - p. 4-12 , 2022
Link: https://doi.org/10.1177/..
 
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14

Online influencer marketing:

Leung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science.  50 (2022)  2 - p. 226-251 , 2022
Link: https://doi.org/10.1007/..
 
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15

50 years of social marketing: seeding solutions for the fut..:

Dietrich, Timo ; Hurley, Erin ; Carins, Julia...
https://kar.kent.ac.uk/99388/3/50%20years%20of%20Social%20Marketing-%20Seeding%20Solutions%20for%20the%20Future.pdf.  , 2022
Link: https://kar.kent.ac.uk/9..
 
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