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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
8
Characteristics and formation mechanism of born-global firm:
, In:Copies:
Zentrale:E02 a bwl 419 5ua/204
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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
9
Main topics and research framework of Chinese firms' intern..:
, In:Copies:
Zentrale:E02 a bwl 419 5ua/204
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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
10
Two perspectives of international marketing
, In:standardization versus adaptation
Copies:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
11
Antecedents and consequences of distribution adaptation and..
, In:a study of Chinese firms
Copies:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
12
Development and main contents of international branding res..:
, In:Copies:
Zentrale:E02 a bwl 419 5ua/204
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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
13
The effect of overseas channel control on export performanc:
, In:Copies:
Zentrale:E02 a bwl 419 5ua/204
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Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
14
Chinese firms' export strategy
, In:OBM or OEM?
Copies:
Zentrale:E02 a bwl 419 5ua/204
?
Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
15
Price leadership or branding strategy for Chinese firms:
, In:Copies:
Zentrale:E02 a bwl 419 5ua/204