E-LIB Suche - Ergebnisse für: Blattberg, Robert C

1

Analytical marketing

, In: Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 2,

Legends in marketing ; 5

Kotler, Philip ; Blattberg, Robert C. ; Coughlan, Anne T... , 2012

Copies: TB Nautik 19/0 Kot.II,1; BB WiWi: 11a bwl 419/400-2

2

Sales Promotions:

, In: The Oxford handbook of pricing management / ed. by Özalp Özer and Robert Phillips

Blattberg, Robert C. ; Briesch, Richard A.. (2012)

Link: https://doi.org/10.1093/..

3

Perspectives on promotion and database marketing: the colle..:

Blattberg, Robert C ; Allenby, Greg M , 2010

Link: https://search.ebscohost..

4

Database marketing

analyzing and managing customers International series in quantitative marketing

Blattberg, Robert C. ; Kim, Byung-Do , 2008

Copies: BB WiWi: 11a bwl 379.5/430

5

Database marketing

analyzing and managing customers International series in quantitative marketing

Blattberg, Robert C. , 2008

Copies: Zentrale:E02 a bwl 379.5/430a; Zentrale:E02 a bwl 379.5/430b

6

Treating zero brand sales observations in choice model esti..

, In: Journal of marketing research / American Marketing Association

consequences and potential remedies

Briesch, Richard A.. (2008) 5 - p. 618-632

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

7

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research. 45 (2008) 5 - p. 618-632 , 2008

Link: https://www.jstor.org/st..

8

Treating Zero Brand Sales Observations in Choice Model Esti..:

Briesch, Richard A. ; Dillon, William R. ; Blattberg, Robert C.
Journal of Marketing Research. 45 (2008) 5 - p. 618-632 , 2008

Link: https://doi.org/10.1509/..

9

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research. 41 (2004) 1 - p. 31-45 , 2004

Link: https://doi.org/10.1509/..

10

Recapturing Lost Customers:

Thomas, Jacquelyn S. ; Blattberg, Robert C. ; Fox, Edward J.
Journal of Marketing Research. 41 (2004) 1 - p. 31-45 , 2004

Link: https://www.jstor.org/st..

11

Valuing, analyzing, and managing the marketing function usi..:

, In: Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University; Dawn Iacobucci, editor

Blattberg, Robert C. ; Thomas, Jacquelyn S.. (2001) - p. 302-319

Copies: TB Nautik 19/3 Iac 8(2001)

12

Defining Baseline Sales in a Competitive Environment:

Blattberg, Robert C ; Kim, ByungDo ; Ye, Jianming
Seoul Journal of Business, Vol.2 No.1, pp. 1-38. , 1996

Link: http://hdl.handle.net/10..

13

How Promotions Work:

Blattberg, Robert C. ; Briesch, Richard ; Fox, Edward J.
Marketing Science. 14 (1995) 3 - p. G122-G132 , 1995

Link: https://www.jstor.org/st..

14

Modeling the Distribution of Price Sensitivity and Implicat..:

Kim, Byung-Do ; Blattberg, Robert C. ; Rossi, Peter E.
Journal of Business & Economic Statistics. 13 (1995) 3 - p. 291-303 , 1995

Link: https://www.jstor.org/st..

15

Les questions en suspens dans le domaine de la promotion de..:

BLATTBERG, ROBERT C. ; BRIESCH, RICHARD ; FOX, EDWARD J.
Recherche et Applications en Marketing. 9 (1994) 3 - p. 109-123 , 1994

Link: https://www.jstor.org/st..