E-LIB Suche - Ergebnisse für: Hofstetter, Reto

1

The creator's dilemma: Resolving tensions between authentic..:

Hofstetter, Reto ; Gollnhofer, Johanna Franziska
International Journal of Research in Marketing. , 2024

Link: https://doi.org/10.1016/..

2

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing:

Hofstetter, Reto ; Fritze, Martin P ; Lamberton, Cait..
Journal of Consumer Research. 51 (2024) 1 - p. 140-150 , 2024

Link: https://doi.org/10.1093/..

3

Unveiling the Mind of the Machine:

Clegg, Melanie ; Hofstetter, Reto ; de Bellis, Emanuel...
Journal of Consumer Research. 51 (2023) 2 - p. 342-361 , 2023

Link: https://doi.org/10.1093/..

4

Smart product breakthroughs depend on customer control:

Zimmermann, Jenny ; Görgen, Jonas ; Bellis, Emanuel de.. - [First edition] . , 2023

Link: https://learning.oreilly..

5

Generative AI in Idea Development: The Role of Numeric and ..:

Philipp Gordetzki ; Ivo Blohm ; Reto Hofstetter
Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023. , 2023

Link: https://www.alexandria.u..

6

Who Would Subscribe for a Car? The Influence of Car Ownersh..:

Marvin Greifenstein ; Felix Schakols ; David Finken.
https://www.alexandria.unisg.ch/handle/20.500.14171/117878. , 2023

Link: https://www.alexandria.u..

7

What Do Consumers Think About Your Brand? Just Ask!:

Nann, Lucas ; Finken, David ; Zogaj, Adnan..
https://imc.unisg.ch/shop/marketing-review-st-gallen-1-2023-assessing-marketing-performance/. , 2023

Link: https://zenodo.org/recor..

8

Unveiling the Mind of the Machine:

Melanie Clegg ; Reto Hofstetter ; Emanuel de Bellis.
Journal of Consumer Research. , 2023

Link: https://doi.org/10.1093/..

9

Swiss Mobility Monitor 2023:

Felix Schakols ; Reto Hofstetter ; Marvin Greifenstein...
https://www.alexandria.unisg.ch/handle/20.500.14171/117877. , 2023

Link: https://www.alexandria.u..

10

What Do Consumers Think About Your Brand? Just Ask!:

Nann, Lucas ; Finken, David ; Zogaj, Adnan..
Journal: Marketing Review St.Gallen. , 2023

Link: http://hdl.handle.net/10..

11

Crypto-marketing: how non-fungible tokens (NFTs) challenge ..:

Hofstetter, Reto ; de Bellis, Emanuel ; Brandes, Leif...
Marketing Letters. 33 (2022) 4 - p. 705-711 , 2022

Link: https://doi.org/10.1007/..

12

Swiss Insurance Monitor 2022: selected insights:

Finken, David ; Imboden, N ; Campopiano, P..
https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/. , 2022

Link: https://zenodo.org/recor..

13

Swiss Mobility Monitor 2022:

Rohlfsen, Felicia ; Hofstetter, Reto ; Finken, David...
https://www.alexandria.unisg.ch/handle/20.500.14171/108924. , 2022

Link: https://www.alexandria.u..

14

Voice First Barometer Schweiz 2021: selected insights:

Hofstetter, Reto ; Nann, Lucas ; Zivkovic, M...
https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/. , 2022

Link: https://zenodo.org/recor..

15

Swiss Mobility Monitor 2022: selected insights:

Rohlfsen, Felicia ; Hofstetter, Reto ; Finken, David...
https://www.unilu.ch/fakultaeten/wf/institute-zentren-forschungsstellen/institute-of-marketing-and-analytics/swiss-consumer-studies/download-selected-insights-der-swiss-consumer-studies/. , 2022

Link: https://zenodo.org/recor..