E-LIB Suche - Ergebnisse für: Johnen, Marius

Marc Jungblut (10522587) ; Marius Johnen (10522590)
https://figshare.com/articles/journal_contribution/sj-pdf-1-crx-10_1177_00936502211001622_Supplemental_material_for_When_Brands_Don_t_Take_My_Stance_The_Ambiguous_Effectiveness_of_Political_Brand_Communication/14368761. , 2021

Link: https://doi.org/10.25384..

9

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://www.jstor.org/st..

10

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://doi.org/10.1007/..

11

Can't help falling in love? How brand luxury generates posi..:

Mandler, Timo ; Johnen, Marius ; Gräve, Jan-Frederik
Journal of Business Research. 120 (2020) - p. 330-342 , 2020

Link: https://doi.org/10.1016/..

12

Analysis of brand personality as a moderator of advertising..:

Wasser, Felix ; Greve, Goetz ; Schnittka, Oliver..
https://portal.findresearcher.sdu.dk/da/publications/b4f2f596-364c-4824-aec9-8bcd15f09503. , 2020

Link: https://portal.findresea..

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When pushing back is good: the effectiveness of brand respo..:

Johnen, Marius ; Schnittka, Oliver
Journal of the Academy of Marketing Science. 47 (2019) 5 - p. 858-878 , 2019

Link: https://doi.org/10.1007/..

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Die Änderung der Außenwirtschaftsverordnung und deren Rele..:

, In: Neue Zeitschrift für Gesellschaftsrecht

Boewe, Marius ; Johnen, Christian. (2017) 28 - p. 1095-1099

Copies: Juridicum: z jur 800/100; Juridicum: z jur 800/100

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The digital outcry: What incites participation behavior in ..:

Johnen, Marius ; Jungblut, Marc ; Ziegele, Marc
New Media & Society. 20 (2017) 9 - p. 3140-3160 , 2017

Link: https://doi.org/10.1177/..