Katsumata, Sotaro
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5

Brand competitiveness and resilience to exogenous shock: Us..:

Katsumata, Sotaro ; Nishimoto, Akihiro ; Kannan, P.K.
Journal of Retailing and Consumer Services.  75 (2023)  - p. 103453 , 2023
 
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Embedded lead users in the organization and consumer lead u..:

Shimizu, Chiharu ; Katsumata, Sotaro
Annals of Business Administrative Science.  22 (2023)  5 - p. 75-89 , 2023
 
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Value-Enhancing Effects of Psychological Ownership on Consu..:

Akihiro Nishimoto ; Sotaro Katsumata
https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.037/_html/-char/en.  , 2023
 
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Changes in the use of mobile devices during the crisis: Imm..:

Sotaro Katsumata ; Takeyasu Ichikohji ; Satoshi Nakano..
http://www.sciencedirect.com/science/article/pii/S2451958822000021.  , 2022
 
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The effects of ad heuristic and systematic cues on consumer..:

Tan, Yingsi ; Geng, Shuang ; Katsumata, Sotaro.
Journal of Retailing and Consumer Services.  63 (2021)  - p. 102696 , 2021
 
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Corrigendum: National Culture and Culinary Exploration: Jap..:

Liu, Bin ; Wang, Yang ; Katsumata, Sotaro...
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8728692/.  , 2021
 
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Emergent-Nature Consumers as the Source of Innovation for R..:

Akihiro Nishimoto ; Sotaro Katsumata ; Eiji Motohashi
https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.018/_html/-char/en.  , 2021
 
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Corrigendum: National Culture and Culinary Exploration: Jap..:

Bin Liu ; Yang Wang ; Sotaro Katsumata...
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.824855/full.  , 2021
 
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