E-LIB Suche - Ergebnisse für: Neslin, Scott A.

1

The history of marketing science

World Scientific - Now Publishers series in business ; vol. 18

Winer, Russell S. ; Neslin, Scott A. - Second edition . , [2023]

Copies: Zentrale:E02 a bwl 419/183(2); BB WiWi: 11a bwl 419/183(2)a

2

The omnichannel continuum: Integrating online and offline c..:

Neslin, Scott A.
Journal of Retailing. 98 (2022) 1 - p. 111-132 , 2022

Link: https://doi.org/10.1016/..

3

How Physical Stores Enhance Customer Value: The Importance ..:

Zhang, Jonathan Z. ; Chang, Chun-Wei ; Neslin, Scott A.
Journal of Marketing. 86 (2021) 2 - p. 166-185 , 2021

Link: https://doi.org/10.1177/..

4

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://www.jstor.org/st..

5

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2-3 - p. 151-162 , 2020

Link: https://doi.org/10.1007/..

6

Free Shipping Promotions and Product Returns:

Shehu, Edlira ; Papies, Dominik ; Neslin, Scott A.
Journal of Marketing Research. 57 (2020) 4 - p. 640-658 , 2020

Link: https://doi.org/10.1177/..

7

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott A. ; Bradlow, Eric T....
Marketing Letters. 31 (2020) 4 - p. 405-418 , 2020

Link: https://doi.org/10.1007/..

8

Free Shipping Promotions and Product Returns:

Shehu, Edlira ; Papies, Dominik ; Neslin, Scott A.
Journal of Marketing Research. 57 (2020) 4 - p. 640-658 , 2020

Link: https://www.jstor.org/st..

9

Refocusing Loyalty Programs in the Era of Big Data: A Socie..:

Stourm, Valeria ; Neslin, Scott ; Bradlow, Eric...
Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.. , 2020

Link: https://ssrn.com/abstrac..

10

The past, present, and future of brand research:

Oh, Travis Tae ; Keller, Kevin Lane ; Neslin, Scott A...
Marketing Letters. 31 (2020) 2/3 - p. 151-162 , 2020

Link: https://www.jstor.org/st..

11

Identifying omnichannel deal prone segments, their antecede..:

Valentini, Sara ; Neslin, Scott A. ; Montaguti, Elisa
Journal of Retailing. 96 (2020) 3 - p. 310-327 , 2020

Link: https://doi.org/10.1016/..

12

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott ; Bradlow, Eric...
uri/info:doi/10.1007/s11002-020-09523-x. , 2020

Link: http://hdl.handle.net/20..

13

Refocusing Loyalty Programs in the Era of Big Data: A Socie..:

Stourm, Valeria ; Neslin, Scott A ; Bradlow, Eric T...
https://digitalcommons.odu.edu/marketing_pubs/18. , 2020

Link: https://digitalcommons.o..

14

Engaging the unengaged customer: The value of a retailer mo..:

van Heerde, Harald J. ; Dinner, Isaac M. ; Neslin, Scott A.
International Journal of Research in Marketing. 36 (2019) 3 - p. 420-438 , 2019

Link: https://doi.org/10.1016/..

15

In Pursuit of Enhanced Customer Retention Management: Revie..:

Ascarza, Eva ; Neslin, Scott A. ; Netzer, Oded...
Customer Needs and Solutions. 5 (2017) 1-2 - p. 65-81 , 2017

Link: https://doi.org/10.1007/..