E-LIB Suche - Ergebnisse für: Pickton, David

1

Marketing

an introduction

Masterson, Rosalind ; Phillips, Nichola ; Pickton, David - 5th edition . , 2021

Copies: TB Nautik 19/0 Mas 4 (2022)

2

Marketing

an Introduction

Masterson, Rosalind ; Pickton, David ; Phillips, Nicholas - 4th Edition . , 2017

Copies: TB Nautik 19/0 Mas 4(2017)

3

Marketing

an introduction

Masterson, Rosalind - 3. ed. . , 2014

Copies: BB WiWi: 11a bwl 419/595(3)

4

Competitive intelligence programmes for SMEs in France

, In: Competitive intelligence, analysis and strategy / edited by Sheila Wright

evidence of changing attitudes

Smith, Jamie R.. (2013) - p. 39-52

Copies: BB WiWi: 11a bwl 492.5/660

5

Competitive Intelligence programmes for SMEs in France: evi..:

Smith, Jamie R. ; Wright, Sheila ; Pickton, David
Journal of Strategic Marketing. 18 (2010) 7 - p. 523-536 , 2010

Link: https://doi.org/10.1080/..

6

Farewell!:

Crosier, Keith ; Pickton, David
Marketing Intelligence & Planning. 25 (2007) 7 - p. , 2007

Link: https://doi.org/10.1108/..

7

What is a brand worth?:

Pickton, David
Journal of Brand Management. 15 (2007) 3 - p. 155-156 , 2007

Link: https://doi.org/10.1057/..

8

Editorial:

Crosier, Keith ; Pickton, David
Marketing Intelligence & Planning. 24 (2006) 4 - p. , 2006

Link: https://doi.org/10.1108/..

9

A look back over the year And so to the final issue of Volu..:

Pickton, David
Marketing Intelligence & Planning. 24 (2006) 7 - p. , 2006

Link: https://doi.org/10.1108/..

10

Integrated marketing communications:

Pickton, David ; Broderick, Amanda - 2nd ed. . , 2005

Copies: TB BHV;

11

Book Reviews:

O'Donohoe, Stephanie ; Crosier, Keith ; Pickton, David.
International Journal of Advertising. 24 (2005) 2 - p. 255-260 , 2005

Link: https://doi.org/10.1080/..

12

Left Brain Marketing Planning: a Forrester Research® viewpo..:

Pickton, David
Marketing Intelligence & Planning. 23 (2005) 6 - p. 537-542 , 2005

Link: https://doi.org/10.1108/..

13

Account planning – from genesis to revelation:

Baskin, Merry ; Pickton, David
Marketing Intelligence & Planning. 21 (2003) 7 - p. 416-424 , 2003

Link: https://doi.org/10.1108/..

14

Marketing intelligence and account planning: insights from ..:

Crosier, Keith ; Pickton, David
Marketing Intelligence & Planning. 21 (2003) 7 - p. 410-415 , 2003

Link: https://doi.org/10.1108/..

15

Competitive intelligence in UK firms: a typology:

Wright, Sheila ; Pickton, David W. ; Callow, Joanne
Marketing Intelligence & Planning. 20 (2002) 6 - p. 349-360 , 2002

Link: https://doi.org/10.1108/..