E-LIB Suche - Ergebnisse für: Plangger, Kirk

1

Marketing experts are always right…aren't they? Disentangli..:

Montecchi, Matteo ; Gvirtz, Andrés ; Plangger, Kirk..
Psychology & Marketing. 41 (2024) 7 - p. 1432-1442 , 2024

Link: https://doi.org/10.1002/..

2

Conceptualizing sustainable consumption priming: A scoping ..:

Hao, Jianyu ; Plangger, Kirk ; West, Douglas
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

3

Beacons to conceptual impact:

Tronvoll, Bård ; Plangger, Kirk
AMS Review. 14 (2024) 1-2 - p. 7-11 , 2024

Link: https://doi.org/10.1007/..

4

Principles of responsible digital implementation: Developin..:

Cheng, Zixuan Mia ; Bonetti, Francesca ; de Regt, Anouk..
Organizational Dynamics. 53 (2024) 2 - p. 101043 , 2024

Link: https://doi.org/10.1016/..

5

Perceived brand transparency: A conceptualization and measu..:

Montecchi, Matteo ; Plangger, Kirk ; West, Douglas.
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

6

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A..:

Protopapa, Ilia ; Plangger, Kirk
Marketing Education Review. 33 (2023) 1 - p. 1-6 , 2023

Link: https://doi.org/10.1080/..

7

Does (customer data) size matter? Generating valuable custo..:

Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo..
Psychology & Marketing. 40 (2023) 10 - p. 2016-2028 , 2023

Link: https://doi.org/10.1002/..

8

The Impact of Voice Assistants on Effort Saving, Decision D..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Panton, George ; Cheng, Zixuan Mia ; de Regt, Anouk.. - p. 267-268 , 2023

Link: https://doi.org/10.1007/..

9

Luxury is what you say: Analyzing electronic word‐of‐mouth ..:

Oc, Yusuf ; Plangger, Kirk ; Sands, Sean..
Psychology & Marketing. 40 (2023) 9 - p. 1704-1719 , 2023

Link: https://doi.org/10.1002/..

10

Luxury is what you say: Analyzing electronic word-of-mouth ..:

Oc, Yusuf ; Plangger, Kirk ; Sands, Sean..
Oc , Y , Plangger , K , Sands , S , Campbell , C L & Pitt , L 2023 , ' Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning ' , Psychology & Marketing , vol. 40 , no. 9 , pp. 1704-1719 . https://doi.org/10.1002/mar.21831. , 2023

Link: https://kclpure.kcl.ac.u..

11

Charting value creation strategies B2B salespeople use thro..:

Mia Cheng ; Kirk Plangger ; Feng Cai..
10779/uos.24441619.v1. , 2023

Link: https://figshare.com/art..

12

Does (customer data) size matter? Generating valuable custo..:

Plangger, Kirk ; Marder, Ben ; Montecchi, Matteo..
Plangger , K , Marder , B , Montecchi , M , Watson , R & Pitt , L 2023 , ' Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk ' , Psychology & Marketing , vol. 40 , no. 10 , pp. 2016-2028 . https://doi.org/10.1002/mar.21866. , 2023

Link: https://kclpure.kcl.ac.u..

13

Charting value creation strategies B2B salespeople use thro..:

Mia Cheng ; Kirk Plangger ; Feng Cai..
http://hdl.handle.net/10779/uos.24441619.v1. , 2023

Link: http://hdl.handle.net/10..

14

How deepfakes and artificial intelligence could reshape the..

, In: Journal of advertising research / Advertising Research Foundation

the coming reality of AI fakes and their potential impact o...

Campbell, Colin L. ; Plangger, Kirk ; Sands, Sean ; Bates, Kenneth.. (2022) 3 - p. 241-251

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

15

Play, games and gamification: Possibilities for customer lo..:

Lam, Joey ; Robson, Karen ; Plangger, Kirk...
Lam, J., Robson, K., Plangger, K., Kietzmann, J.H., Pitt, L. and McCarthy, I., 2022. Play, games and gamification: Possibilities for customer loyalty. In the Handbook of research in customer loyalty (pp. 173-188). Edward Elgar. ISBN: 978 1 80037 162 0. , 2022

Link: https://ssrn.com/abstrac..