Pyper, Keith ; Doherty, Anne Marie ; Gounaris, Spiros. https://strathprints.strath.ac.uk/80131/7/Pyper_etal_JBR_2022_the_nexus_between_international_strategic_brand_management_and_export_performance.pdf.
,
2022
Pyper, Keith ; Doherty, Anne Marie https://strathprints.strath.ac.uk/79796/7/Pyper_Doherty_IBR_2022_Employing_brand_governance_mechanisms_with_export_channel_partners.pdf.
,
2022