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Journal of marketing research / American Marketing Association
2
The relative influence of economic and relational direct ma..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
3
Linking customer behaviors to cash flow level and volatilit
, In:implications for marketing practices
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
4
Managing customer profits
, In:the power of habits
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085