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1
Marketing strategy determinants of export performance
a meta-analysis
Copies:
BB WiWi: 11a bwl 404/777-2
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The SAGE handbook of international marketing / ed. by Maasaki Kotabe ...
2
Uniformity versus conformity
, In:the standardization issue in international marketing strate...
Copies:
TB Nautik 19/0.1 Sag 1(2009)
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The SAGE handbook of international marketing / ed. by Maasaki Kotabe ...
3
Research into exporting
, In:theoretical, methodological, and empirical insights
Copies:
TB Nautik 19/0.1 Sag 1(2009)